Email Marketing :
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It’s an undisputed fact that when it comes to marketing, NO BUSINESS can afford to ignore a tool as valuable as email marketing.The next-generation of Email Marketing is here. It’s MORE potent and HYPER-persuasive than anything you have ever seen.The global email marketing market was valued at US$4.51bn in 2016; the same is expected to be valued at US$22.16 bn by the end of 2025.
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| Email Marketing is expected to be valued at US$22.16 bn by the end of 2025 |
What is Email Marketing & Why Does My Business Need It?
At its most basic level, email marketing is the use of email to promote your business. It is used to cultivate relationships with potential customers, keep current customers informed and updated on your brand, offer coupons to encourage customer loyalty, and more!
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85% of U.S. retailers consider email marketing one of the most effective customer acquisition tactics!
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Email marketing is a tool for small business owners to reach current and potential customers and choosing the right application can help a company attract more sales.
Email Marketing Is Still Relevant
In the age of social media, it's tempting to write off email. But consider the following statistics:-- 91% of email users check their email at least once a day.-- Email marketing returns an impressive $42 for every $1 spent.-- 59% of survey respondents say email influences their purchase decisions.-- Email marketing has a conversion rate of 2.3%, compared to 1% for social media.
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Other Advantages of Email Marketing
The two biggest advantages of email marketing are price and ease. Compared to other types of marketing, emailing is an inexpensive way to advertise your company and its products or services. It's also extremely easy to set up and track an email marketing campaign, which makes it easily accessible for small businesses.
You can add a newsletter sign-up option to your website, for instance, then send newsletters to the email list that accumulates as people sign up. A regular newsletter is a simple and effective way to send updates about your company, upcoming events, and special offers. Email software also makes it easy to schedule automated promotional emails for customers who haven't purchased recently.
How to Use Email Marketing to Improve Content Marketing
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Email marketing is the practice of sending various types of content to a list of subscribers via email. This content can serve to generate website traffic, leads, or even product signups for a business.
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Why email marketing matters to content marketing This is because email has a higher conversion rate per session than both search and social combined. ... And on top of that, the messages you send via email are 45 times more likely to be seen than your content on social media platforms.
Below are 3 additional ways to make money through your email list even if you have no products.
- Affiliate marketing. Several brands and companies will happily pay you commissions on any sales you generate for their brand. ...
- Rent or sell your email list. ...
- Sell ads in your email newsletter.
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| Money with Email marketing |
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